Reviews can provide you with a good presentation of your location or service. Obviously, the reviews should be
reliable. As a participant you receive free feedback on the good aspects, but also the aspects which can be improved. Reviews provide free word of mouth advertising from clients who care. Customers who write about your company, emerges from research, are loyal customers. They feel involved in your business. Therefore, each review is an opportunity. Fake and bad reviews appear to be corrected by your loyal customers. Customer reviews are in fact a micro-marketing campaign. Reviews encourage other customers to also
write a review. Eventually, reviews increase your sales results. Reviews appear to give the final push to make a decision for a booking. A company having no reviews is often pushed aside when comparing with one who has.